Using Press Releases To Increase Online Traffic To Your Website

Using Press Releases To Increase Online Traffic To Your Website
Online press releases are a huge part of building online traffic to your website. They are a credible way to build your online presence. Created to meet strict guidelines, they give select information in a standardised format. Press releases published on certain online distribution sites have the opportunity to be picked up and republished in other places. This greatly helps in the increase of traffic to your website through valuable backlinks.

You can create press releases for your business for a wide variety of reasons.

– the launch of a new product, service or line

– hiring a new professional employee

– creation of a new division

– receiving an award

– milestones in the life of your company

– reorganisation of a company

– sales related to holidays

– stock sales

– partnerships

– environmentally friendly steps the company is taking

– contests

– promotional programmes

– new or improved website

– expert opinions on subjects related to your industry

– involvement in social causes

– event involvement

PR builds even more credibility for your company, as there are more stringent guidelines for the publication of press releases than there are for article publication. If your PR piece does not comply with the required format and content guidelines it will not get published. Therefore many readers will take information shared in a press release even more seriously than articles or blogs.

These will help to get people talking about your business. It will also get you noticed by the search engines, so be sure to create a search engine optimised ones to increase its appeal to the search engines. When you post it on sites that allow backlinks, these can also help direct traffic to your site. The call to action in your press release such as an offer of more information should always generate traffic also.

PR pieces need not be done as often as blogs or articles. However, you should strive to put out at least one each month. As well as increasing traffic to your website, press releases will set your business apart from your many competitors who do not do it.

If you want to attract more customers you need to have a quality internet presence. Visit for lots of great tips on how to find more customers online from Catherine Trebble, author of ‘Guide To Marketing Your Business Online In Ireland’.