Sales Speaker Says Smart Scripts Earn Million-Dollar Commissions And Happiness!

Sales Speaker Says Smart Scripts Earn Million-Dollar Commissions And Happiness!

I was doing some consulting for a Houston-based investment company that sold its government-guaranteed products to college fund managers, banks, and municipalities.

My contacts were good at what they did, especially cold calling. While I was their consultant, it came to my attention that one of their salespeople had gone for 10 months without an order.

Finally, he struck pay dirt. A banking prospect made a major investment and he personally netted a million-dollar commission, making the previous 10 months of failure more than worthwhile.

I tell this story to show the value of persistence, grit, and never quitting. This seller’s fortitude was nothing less than legendary.

However, his sales manager punctuated the saga differently. He told me: “He succeeded because he was committed to having meaningful conversations with buyers.”

Instantly, I liked that phrase and got the picture. The broker didn’t use an obviously canned, off-the-shelf dumb script for developing the trust needed to sell big-ticket investments.

Instead, he sold the concept of his company’s financial products: An above average return with zero risk to invested principal. This type of investment was a great fit for inherently conservative institutional investors and their portfolio managers. His job was to match their professional-emotional profile, which was risk-aversion with desire for better returns, with his products. Sometimes this took several contacts to accomplish.

Lest you think this type of “meaningful” selling is reserved for esoteric investments, I should tell you about a chat I just had with the owner of an advertising specialty company, which markets imprinted pens and other products as sales incentives. I asked him to “Pitch me,” and he did it.

What I noticed was how he completely downplayed the features and benefits of the item he was touting. Instead, he focused on how giving it away to customers would build the businesses of his buyers, especially in tough economic times.

Like the investment-selling millionaire, the ad specialty fellow is making a conceptual sale, and the way to do this is to have meaningful conversations.

“Going deep” into conversations makes commercial sense, but there is also a completely new research finding, that came to my attention today, linking meaningful conversations to happiness. Those that have deeper chats with others report themselves to be happier than those that make small talk, only, says this study.

Thus, adopting a selling style that utilizes meaningful conversations instead of “dumb scripts” might sell more and promote your good cheer.

Sounds like a good deal to me!

Dr. Gary S. Goodman is a top-ranked negotiation speaker, telemarketing speaker, and customer service speaker at Google, and a distinguished, sought-after sales speaker, motivational speaker, and attorney. President of, he is a frequent TV and radio commentator and the best-selling author of 12 books and more than 1,700 articles that appear in 25,000 publications. President of, Gary conducts seminars and speaks at convention programs around the world. His new audio program is Nightingale-Conant’s “Crystal Clear Communication: How to Explain Anything Clearly in Speech & Writing.” His web site is:, and professional speaking, seminar, and consulting invitations can be addressed to:

Twitter Scripts

Twitter Scripts

Twitter refers to a free social networking as well as blogging service, which enables the users to send, as well as read messages, which are called tweets. The tweets are actually text-based posts and are up to 140 characters, which get displayed on the profile page of the author and are received by subscribers or followers of the author. The author may restrict the delivery of the tweets to a particular group, or, allow open access by default. The users may send as well as receive tweets through the Twitter website, SMS and external applications. The service itself is free, whereas, accessing it via SMS might incur charges by the phone service provider.

It was created in 2006 by Jack Dorsey, and today, it has gained immense popularity through out the world. It has been ranked among the fifty most popular websites across the world. According to a rough estimate, it counts for six million unique monthly visitors apart from a whopping fifty five million monthly visits, making it the third most popular social networking website.

This makes way for a unique business opportunity, and a number of people are today using this site to promote their online business. As it is, a twitter script can play a very vital role in this regard. These Scripts offer unique customized twitter apps, which can be used for creating your own Twitter resource website. With your own twitter resource website, you can always promote your products among your followers, providing them the ease to visit your own website and see the products, on display. Now, if you are into online business, then in that case, it would be probable that you want your own Twitter App / Resource website to be created, but at the same time, you may not want to pay a huge sum to a developer to get it developed. In such a case there are many websites which can prove to be of great help in this regard.

One of the most important aspects to be considered in case of these websites is that of API, or Application Programming Interface, which is simply a distinct way for a program to complete a task, which is generally about retrieving or modifying data. Twitter API is used by programmers, for designing applications, websites, widgets, as well as other projects, which interact with Twitter. Don’t forget to check out this feature on the websites too.

These days, a number of twitter apps are used, such as Ada, The Archivist, ATwittX Unleashed Twitter Desktop Client, Blogo, Bluebird, Canary, Celly. OS X., Chirp v.5. OS X, Chitter. OS X, as well as EventBox. OS X.

With all these tools in hand, you an always have a chance to enhance your online business.

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