Build Great Links For Prime Search Engine Optimization

Build Great Links For Prime Search Engine Optimization
Most likely you have a great website that you want the world to know about. You have ideas, you have products, you have a voice that wants to be heard. If you have something that you want the world to know about and if you want your voice to get out there, then you need to know all there is to know about building great links that will boost your search engine ranking. Building link networks within your page gives your page an online network of places that it will branch out to, which ultimately helps your own personal productivity and the productivity of your web page.

Understand that publicity is very important to getting your ideas and thoughts out in the world. If you make them public, then people will be able to respond to you and you will finally make the impact that you wish to make on many people in many different places. Once you build links, you can spread your ideas in a way that will have them present in so many different places. Including links in your own website and placing them in good eye catching places is one way to start building your link base. Make sure that the links you choose are relevant to your content and take your viewers to places that will be beneficial. This will bolster your credibility.

By linking to other places and having them link back to you, you can get your thoughts and products and services out there without having it cost you any money. Imagine all of the free publicity you will receive as people browse through pages and happen to hit upon your page. Now, imagine multiple people doing it due to the mass exposure that is all thanks to your high presence of backlinks.

This will be a wonderful way to help your company prosper as you take it to the new heights that you always imagined for it. There are many press releases that go out and are meant to promote ideas and websites and if you have some for your own website and embed your links into all of these releases, so many different people will stumble on them and your search engine optimization will be made even more beneficial to you and to your ideas and services. Your website will get mass exposure and will build up a huge visitor base. People will stumble upon your website while reading articles and press releases and your entire website traffic will increase by a lot.

Eventually, your website will fit in nicely with the great community of prosperous websites out there. You will build a reputable name for yourself if people continue to see you present in so many places and you will develop a body of viewers that can spread the word. Soon your ideas and your website will spread and you will be able to enjoy watching your business prosper and rise to the places that you always intended to take it.

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Does Social Media Affect SEO (Search Engine Optimization)?

Does Social Media Affect SEO (Search Engine Optimization)?

Yes, yes and yes. Social media is just another way to generate backlinks  to your site, which might help you rank higher –depending on what people are saying about your business.

With the popularity of social media rising, specifically Facebook well over 500 million users and growing, it’s a market you can’t afford to ignore. That’s thousands of potential leads, customers and contacts for your business. Additionally Facebook has its own pay per click campaigns so you can reach out to even more users, specifically by their interests, age and gender if necessary. Facebook has also recently introduced a whole new level of ecommerce on their site, so all your business has to do is tap into it.

Twitter is another major social media player that you really shouldn’t ignore. Twitter works by giving users bits of quick hit information. Your business can use this to its advantage by offering Twitter only coupons, a behind the scenes look at your company, previews of upcoming promotions, and more. Twitter also helps you rank higher on Google as people re-tweet you and your company name shows up more and more often. . This practice leads to  higher visibility, and pushes you up as a trusted or recognized authority on the topic in organic search.

Social media can also help you to connect with your clients in a way that wasn’t possible before. You can get to know who they are, what their needs are, and most importantly what they are saying about your business as a whole. This helps you see a direct correlation between how you’re operating, how effectively your marketing dollars are being spent and what you can do to make improvements. And all of this straight from the horse’s mouth, not from a focus group or third party survey company.

So, why wouldn’t your company jump on the social media bandwagon? Well, there are a few reasons some businesses are dragging their feet. One is fear of the unknown. New technology always presents a certain amount of uncertainty. However, as a leader in your industry don’t be afraid to jump into this market with both feet. Unless you participate in a pay per click campaign, the only thing it’s going to cost you to get your social media visibility going is man hours, so you really don’t have much to lose here.

The bottom line is if you don’t jump into the social media world, your competition will. Then they will have access to the hundreds of millions of users you passed on. You might as well just hand your business over to your competition if you choose to ignore this growing market. So, play your cards right, and accept the fact that social media does affect SEO. The conversations between people online and user generated content  matters to Google and they include it in their SEO algorithm.

At Optimum7, we understand the importance and intricacies of the social media world. Let us help you manage your social media campaign to drive leads and potential clients to your business today! Contact us now and watch your business grow exponentially as a result.

Click here to read the rest of Does Social Media Affect SEO?. If you enjoyed this article, you also might like our other stories about Internet Marketing Company.

Search Engine Optimization (seo)

Search Engine Optimization (seo)
Having your website found is the most important aspect of having a business that is advertised through your website. Search engines have revolutionized how we learn, how we collaborate, how we shop, and in general, they are helping billions of people around the world.
When you own a business, especially a small business, you want to be found locally. Local Search is very important. Optimizing the search engine locally is how you will be found. Google, Yahoo, Bing and the other search engines receive well over 10 billion unique searches each month, just in the United States.
40% of those are done for Local intent. On Yahoo alone, 100 million unique visitors per month, search for local interest. Google receives half a billion unique local searches each month.
So when you are developing your website do you know how to perform SEO? Having a professional optimize your website will ensure you that you will be found for the keywords that are being searched, the keywords that your competition is using and to also ensure that you will be found for local searches.
You can shell out thousands of dollars to have your website built, but if the person that is building it does not know how optimize for the search engines, you are throwing your money out the window. Sure you may have a beautiful website, but what good does that do you if you are not being found?
Search Engine Optimization ensures you that your business will be found for all relevant keywords. However, your content is also very important. Keywords will take you to a certain point, but do you have content on your website that relates to these keywords? When you try to build a website yourself, sure there are lots of companies out there that will offer free templates and you just drag and drop your pictures and details. However, are you putting the information in that search engines are looking for?
Search Engines look for information that all relates. So your domain name will relate to your keywords, your keywords will relate to your content, your content will relate to the keywords and domain name and so forth. Everything has to relate and have an actual direction. If there is no direct to the content, keywords, domain name and so forth, then you will also not be found.
In the past few years, search engines have changed how they rank a website. It is not just by one single thing, it is a lot of data and it all comes back to search engine optimization.
It is very hard to keep up with the changes going on with Google, Yahoo, Bing and other search engines, as it is a constant change. When you have a professional maintain your website, then you can rest assure that you are getting the best possible assistance?
Companies like Bobcat Web Designs, know how to develop content that relates to keywords and your domain. Looking at what your local competition is using, is another aspect of how to perform well through SEO. You are focusing on growing your business. Do you have time to stay up to date with the changes going on with the internet and the search engines? Most people do not. So let a professional maintain your website and you will be able to focus on the clients that begin calling and coming through your door.

Bobcat Web Designs specializes in Custom Websites, Maintaining Websites, SEO, Internet Marketing, Social Media Marketing and keeping up to date with the changes that are ever evolving with Search Engines.

Bobcat Web Designs

Drag Traffic To Your Website Via Social Media Optimization

Drag Traffic To Your Website Via Social Media Optimization
Recently, a new term was discovered by several online marketing experts, i.e., Social Media Optimization. It is one of the brilliant methods to pull the traffic on your website, but it is different from search engine optimization. SMO is the way in which you attract the people on your website through the sources other than the search engines. The new channels to drive the traffic are used, such as user blogs, discussion forums, audio, video etc. The social community sites like digg, delicious, facebook, twitter etc., are most widely used in this regard.

You have to follow some rules to accomplish the process of SMO. First of all, you will have to be involved in conversation on various Internet sites. It helps you to make the people aware about your products and website. Participating in discussion forums help you to spread the message among people. Apart, it is necessary to fix your target audience. It is true that the merchants want their products and services to be used by everyone. But, still it is good to be realistic. Fixing the target audience will make it clearer how to attract the people towards your website. Moreover, when you use any of the social sites, you should tell what is real about your products or services. If you give fake information then it will not reward you. It will impact badly on the people and you will not get as much traffic as expected.

Besides all this, it is necessary to create the content which could be spread socially. It will be obvious if someone is interested in your products or services, he or she will like to get more information about them. Content helps them a lot in this respect. There should be good quality content which should be catchy and could give clear information about your business.

The benefits you get with the help of social media optimization are that it rewards your inbound link and increase your linkability. Moreover, you can make your content spread across the Internet.

So, there is no doubt that social media optimization provides you additional traffic. It helps you to reach the masses. There is a large number of audience who rely on social community websites, blogs etc., for getting information about some product or service. That is the reason that day by day the trend of SMO is increasing. There are many more techniques that are still to be discovered. The scope of SMO is very vast. Hopefully, many more new ideas will come in limelight in the near future.

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How to boost your traffic rate through social media optimization?

How to boost your traffic rate through social media optimization?

How to boost your traffic rate through social media optimization is a question that all entrepreneurs are asking these days. It is called SMO in short and it is gripping over internet marketing slowly and steadily. Many online companies and stores are opting for this kind of internet marketing as they find it a convenient way to communicate with many people at the same time.

SMO has many benefits like using these sites for marketing adds to a massive popularity of any company. Social networking sites like MySpace, You Tube, Orkut, Facebook and Twitter are a hot favorite with people all across the world. Gone are the days of emailing as these sites provide can keep friends and family in constant touch. Nowadays you also have the option of keeping in touch with friends through your cell phone also.

Another thing that helps following this kind of a marketing pattern is that they get a better branding. In short it means it gives you the opportunity of creating brand awareness. Thus you can make your customers brand conscious. Plus you get the facilities of creating buttons, RSS feed and videos for your website. This in turn assists you in getting a lot of back links for your site.

The biggest advantage of using SMO in SEO optimization is that you can use a personal tone while trying to sell your concept. You can be simply communicating with your potential customers. This many a times improves the possibility of a better relationship between you and your potential. You can be simply conversing with your potential and may well succeed in selling your products and services to them.

You may also sponsor some kind of discussion forum to increase the visibility of your company. This can help you in more than obvious ways for sure. In a way it can be said that being active is one way of promoting your products and services in the best possible way.

Using social media optimization to boost your traffic can be done through a different way as well. This is a traditional way of marketing which is called the word of mouth marketing. You can employ your friends, family and acquaintances for this. They can spread a word and your internet business can get some more potential customers this way.

The best thing about trying to boost your traffic rate through social media optimization is that you can be creative. You do not have to stick to orthodox marketing ways. You are free to run your imagination wild and come with new ideas. The freshness of ideas can be a sure shot way to getting more potential customers with an increase in the conversion rates.

Joanna Gadel associated with a reputed SEO services in Sydney and her articles spreads informative facts on modern white hat SEO optimization techniques.

Social Media Optimization (SMO) – It’s About the Traffic!

Social Media Optimization (SMO) – It’s About the Traffic!

You may have heard on the national television media recently about the wide spread coverage of the race to 1 million Twitter followers between Ashton Kutcher and CNN. Even more recently talk show hosts like Oprah and Ellen DeGeneres have begun to see the value of using Social Media. One could easily take away from all of this national press coverage that Social Media is only about the numbers and that you have to be a “celebrity’ to get in on it. But in my opinion, it’s no. There are very good reasons for Small Business Owners to spend the time, energy and money to get involved on Social Media web sites like Facebook, LinkedIn, MySpace, Twitter and YouTube. For a Small Business Owner using Social Media should be about enhancing your marketing by taking it to the next level and helping you sell more by driving “qualified” visitor traffic back to your website.

In the midst of all of the national media frenzy over “quantity” of connections or followers, I find myself starting to think that Twitter and Social Media in general may be starting to lose the essence of what made it cool to use; a way to connect in an online social setting with people that you have an affinity with, to expand your reach and influence beyond your local markets using the Internet. Don’t get me wrong, I think it is great that people are connecting with each other and using Social Media tools because that is what it is all about. However, I feel strongly that it’s not a good idea for people to start chasing followers just to have followers or start to use Twitter or any other Social Media website just because it is the “IN” thing to do. I believe that by doing so they may start to lose that sense of individual and group connectivity or “quality” that attracted everyone to Social Media in the first place.

So, in the midst of all of this media frenzy you may have heard or gleaned that you should establish a Social Media marketing strategy. What you may not be hearing is why? I know that what I’m not hearing is that an effective Social Media Optimization (SMO)* strategy should be all about increasing your website visitor traffic and helping you sell more. Why else would a Small Business Owner invest all of that time, energy and money? Right? But, you have to be subtle about it and you should be a giver, not a taker…

As you may already know, Social Media Optimization (SMO) is a set of strategies for generating publicity, creating viral marketing and increasing incoming website visitor traffic by using existing social media, online communities and social networking websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos into your website.

SMO is related to Search Engine Marketing (SEM), but differs in several ways, primarily because the focus is on creating website visitor traffic from sources other than search engines. Improved Search Engine Results Page (SERP) rankings and higher Google Page Rank could also be benefits of a successful SMO strategy. This is very important to Small Business Owners because if you don’t show up on Page One of a Google, Yahoo or MSN-Bing search then 90% of the people who are interested in the contents of your website may never find it or you. Plus from my experience the number one organic (non-paid) search engine result listing tends to get 40-50% of the click thus to their website from that potential buyer’s Internet topic search.

Additionally, Social Media Optimization is sometimes related to viral marketing where word of mouth is created not through friends or family but through a presence on social media, social networking, social bookmarking, video and photo sharing websites. In a similar way posting blogs achieves the same effect by sharing content through the use of RSS Feeds in the blogosphere and special blog search engines and directories. For most owners blogging could be a natural fit for expanding your marketing efforts.

So, focusing on generating more website visitors is why I create a triangle diagram for my Internet Marketing Clients to simply explain an SMO strategy and show the interrelated aspects of SEO (at the top of the triangle), Blogging (on the bottom left) and Social Networking (on the bottom right) and the resulting benefit that should equate to more website traffic (in the middle of the triangle).

In my Small Business Coaching practice, creating a clear focus on driving more visitor traffic back to your website is why I set-up SMO campaigns. In my own case, using SMO strategies I have been able to increase the monthly visitors to my website by 500% in 6 months. I work with my Internet Marketing Clients to develop actions plans so that their SMO strategies integrate with their Search Engine Optimization (SEO) and or Search Engine Marketing (SEM) campaigns. Then we execute the SMO action plan by establishing or improving their social media accounts, blogging, adding RSS feeds, pursuing ethical link building, social bookmarking and launching viral marketing strategies. Finally, we evaluate the SMO results monthly to monitor the Return On Investment (ROI) and to identify areas of improvement.

* According to Wikipedia, Rohit Bhargava was credited with inventing the term SMO. His original six rules for conducting Social Media Optimization are:

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
6. Get communities connected

Dave Westfall, MBA is an experienced internet marketing eBusiness Consultant with DewPointe Ventures LLC. His areas of expertise include Lead and Sales Pipeline Development, Pay Per Click (PPC- Google, Yahoo, MSN-Bing), Email Campaigns, Website Analytics and Landing Pages, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Article and Blog Writing and Social Media Optimization (SMO) viral marketing campaign management. Visit my website for your Free SocialNetomics whitepaper.

Search Engine Optimization – How to Maximize the Backlinks Click Through Rate

Search Engine Optimization – How to Maximize the Backlinks Click Through Rate

Promoting websites to increase the online sales is as important as promoting your products on TV or other media. The marketers who has experienced the online marketing outcome, they are always up to the industry trends to make up their web products as per on going development.

There are many ways to promote your web products online, like email marketing, CPM marketing (pay per impression, usually you pay for 1000 impression of your ad), pay per click (PPC), social media marketing (pay per click, cpm and content marketing), social bookmarking (book marking your important URLs or developing contents like Squidoo Lenses or Amplify or clipmarking and then reciprocating the links), press releases, article submissions, web directory listings, business directories listings.

In general, we used to divide the above activities into two main categories,

“Search Engine Marketing” 
“Search Engine Optimization”

But if you review the various marketing strategies you will find one common thing in all the activities is “Link Building” links pointing towards your own website to increase your keywords Ranking in the various Search Engines.

Various opportunities lies on the web to get the back links as discussed above, the important thing while back linking your website is to use the compelling and to the point associated text or description so that you will get a good Click Through for your overall links on the internet.

Most of the SEOs or the self SEOs they only bother to get maximum links back pointing but they never give importance to the description or the associated text that actually serve to increase the CTR of your links.

Let us take an example of Google AdWords Advertising, Google AdWords places ads on the right side of the page or top of the page of search results, While running an AdWords Advertising campaign you design the campaign in the following manner, select the keywords, write an add, plan your bids or budget, you also plan for countries or locations to display the adds.

While your advertisements are online the most important factors that influence your CTR is “the add placement and the text of the ad”, If your text ad is not perfectly matching with user search query or text ad is some how loose or not grabbing the attention of the user, there are maximum chances that users will not click your ad.

Remember: Internet users are searching for right information and you are the one providing the information to the internet, If your information are not catchy or compelling you will not get any response from the users. While building the links, the most important thing is you have to leave the impression on the users and force them by impressive piece of information or writing to get clicked.

Your back links are an assets and you need to build your assets very carefully. On internet you will have abundant opportunities to build good links but remember don’t loose the opportunity just by writing improper description. Social bookmarking web 2.0 properties are thousands out there to get the back links.

Search Engine Marketing and Search Engine Optimization Consultant, a well known figure in the Pay Per Click Marketing field and copywriting skills and has a great experience in successfully completing over 100s projects in the niche mainly through freelance assignments. Content based SEO skills are yet unparalleled and helped a lot of internet marketers and search engines professionals.

Social bookmarking tools for better Social Media Optimization

Social bookmarking tools for better Social Media Optimization

Social bookmarking tools greatly helps businesses get exposed with out demanding too much work. Actually, it is really the least expensive form of publicity since nobody would need to spend any bucks just to be noticed by the commercial public. Less costly than paid advertising and marketing applications like AdSense or AdBrite. For your website or blog to successfully break in the virtual world and rank very well in search engines, all it really takes is a few minutes right in front of a computer and some careful, wise selections.

First, you need to select an online social bookmarking manager, which could have been easy if the hoards of social bookmarking web sites were not all defining themselves to be the best ones. The problem now is to find the best and most effective bookmarking site, and in doing so, you need to bear in mind a simple yet accurate observation in the Social bookmarketing services: The social bookmarking tools that have the most amount of web sites is oftentimes the most effective.

Take note that with a social bookmarking service, links or bookmarks lead to specific web resources. There are numerous websites now on the web, and it goes with out saying that the number of web sites covered by a bookmarking site is equivalent to its coverage. More websites mean wider online coverage. However, it doesn’t imply that you have to put all these web sites in your social bookmarking tool that you will later on incorporate in your weblog or page. Choose the Social bookmarking tools that are commonly used.

Once you have picked your bookmarking websites, what comes after is its addition to your favorite weblog or webpage. First, you have to generate an HTML code or script which is usually supplied in a designated box after you submit a generation request. When you have generated the code, copy it and then paste it in a note pad. You must post that script in every single weblog that you create. If you ask why you have to save the code in a notepad, the answer is simply efficiency.

Having the code available lets you easily accomplish posting it anytime you publish a weblog entry. Please take note that you have to include the application in every blog post because no post is the same with another. Adding the tool in every single blog post allows visitors who visit your website to easily bookmark a particular blog post they like. Make certain you consider this for your weblog as it may significantly help you promote your posts.

I am an expert author with more than 10 years experience in internet copywriting. I have a wide range of interests varying from internet marketing to very specific niches like Social bookmarking tools.

how will you generate traffic on your site by SMO (Social Media Optimization)?

how will you generate traffic on your site by SMO (Social Media Optimization)?

SMO, abbreviated for Social Media Optimization, an integral part of search engine marketing or search engine optimization is very helpful in pushing your message out into different social media sites and portals to make users aware about your products and services. No doubt, there are innumerable users who really rely on different social media optimization sites and also express their views and experiences. In this highly competitive era social media optimization or SMO is really very helpful in persuading a huge amount of users to your website.

Social media optimization is not just limited to post a few comments or company profile in different social networking sites, but it has expanded to the level beyond your expectations. According to social media optimization or SMO experts, this innovative way of web promotion:

  · Works as a mediator between your product and targeted audiences through different social networking websites and portals

  · Gives a platform of conversation in the world of internet about your brand or products

  · Provides a much improved as well as more comprehensive brand visibility

Showing your visibility to different sites like facebook, MySpace, Orkut, Twitter, and also YouTube through various mediums like:

  · Blog posting and commenting

  · Facebook account and commenting

  · Uploading product videos in YouTube

  · Submitting forums and articles

Increasing your linkability, making tagging as well as bookmarking simple and easy, rewarding inbound links, helping your content or comments travel and above all encouraging the mashups, are some of the other benefits of perfect social medial optimization or SMO that is now essential for effective search engine marketing.

It goes without saying that for small business, SMO or social media optimization is essential in a number of ways for its effective and durable online presence with firm Google search engine ranking. No doubt, after getting the benefits of these services, you will understand the real value of perfect and cost-effective social media optimization or SMO. No doubt, it really helps in leveling up the link ability for optimizing the website. Apart from this, through social media optimization you can promote your services, products and website name more instantly without wasting so much time.

Social Media Optimization is very useful techniques in Search Engine Marketing. Its really help us to get higher rankings in search engines.

SEO Expert