The Newest SEO Strategies that Work on Google.
SEO is an evolving art or science, depending on how you look at it and is actually a bit of both. Over time the Search Engines have refined the way in which they grade or determine which websites should be given the highest standing in the SERPs (search engine results pages).
What may have worked 3 years ago to push a website to the top of the search engines will not work the same today, and most likely will not work the same a year from now.
There is no way of knowing precisely how Google or Yahoo or Bing calculates their SERPs exactly but a solid strategy proven through trial and error does exist.
For the purpose of this article I will only discuss those techniques that would be considered ‘white hat’ or you might say ‘officially approved’ of by the Internet community.
There are many sources out there perpetuating the idea that you cannot get indexed quickly or rank near the top using only ‘white hat’ SEO. This is simply not true. In many cases site owners actually damage their ranking status and lower their SERP position by trying to use some ‘quick’ ‘Black Hat’ trick to get their website into the top position over night.
In some cases there could be a temporary increase in page rank and SERP position for some of the ‘black hat’ strategies that exist out there but in the long run those ‘quick ranking’ tools are only an illusion. Over time the search engines weed out the ‘trash’ and give high rank and good SERP placement to those websites that genuinely provide quality content, outstanding service, or fill a vacant ‘niche’. Usually, it is the websites that manage to accomplish all three of these requirements that sit in the number one position.
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