quot;Appliances to the countryside” more attractive to rural consumers – Appliance TM, appliance sales – Network Appliance Industry

quot;Appliances to the countryside” more attractive to rural consumers – Appliance TM, appliance sales – Network Appliance Industry

“‘ Appliances to the countryside

‘Activities have greater appeal to rural consumers, 42.11% of consumers purchase intentions; 37% of rural consumers think,’

Home Appliances The countryside ‘to improve their standard of living; 80%

Sell Business that ‘appliances to the countryside’ has brought tangible benefits to farmers; 34% of the respondents believed that by participating in household appliances’

TM to ‘Activities to improve their standard of living. “This is the Ministry of Industry and Information Technology 7 University survey of social practice Summer conclusions.

Learned that, to understand “home appliances to the countryside” and home appliances “TM” implementation of the policy effect and the two shortcomings are widely listened to all the demands to continuously improve and expand the implementation of the policy effects, 2009 summer, the Department of Industry and Information Technology Organization of Beijing University of Aeronautics and Astronautics other seven subordinates and university students in Colleges and Universities, “home appliances to the countryside,” home appliances “TM” social practice Summer survey activities.

Investigation the following conclusions: the rural consumers, “home appliances to the countryside” and home appliances “TM” policy has some recognition, but the familiarity is not enough; “appliances to the countryside” campaign to the rural consumers have more attractive, 42.11% of consumers buy. As the “home appliances to the countryside” campaign launched, consumers

TV , Refrigerator , Air conditioning , Significant increase in demand for computers and purchase; daily needs of rural consumers is the main reason to buy home appliances, quality, price and after-sales

Service Is a key factor in purchase of home appliances; rural household appliances sales service quality to be improved; rural consumers are not familiar with most of the subsidy process and can not get subsidies, affect the enthusiasm of consumers; respondents appliance “TM “policy has some awareness, participation in home appliances” TM “campaign will is high.

This end, the report recommends reform subsidy payment model home appliances to the countryside activities, simplifying procedures for the implementation of activities such as TM to simplify the procedure; increase in home appliances and range of product categories involved in the countryside; home appliances to the countryside through the establishment of a unified distribution centers using third-party after-sales service, improve service levels and quality; by strengthening quality control, strengthen implementation of the policy limit and set up Jiujia Dian unified assessment system, and vigorously promote consumer protection laws and regulations, increased inspection supervision, and promote business integrity; actively promote innovation model, and gradually expand the scope of publicity, propaganda and so steadily enhance and strengthen “home appliances to the countryside” and home appliances “TM” campaigns; regulate behavior related industries, and promote legislation to promote cycle of economic development measures to “home appliances to the countryside” and home appliances “TM” policy to better implement and benefit more people.

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Franchisees Must Employ Social Media To Satisfy Consumers

Franchisees Must Employ Social Media To Satisfy Consumers
Businesses of all sizes are using social media to advance their marketing campaigns and appeal to new audiences, young and old. Franchises are no different – social networks such as Facebook, Twitter, LinkedIn, YouTube, Flickr and WordPress can help take a franchise opportunity from just getting by to enjoying soaring profits.

According to AllBusiness.com, there are several advantages to using social media: It attracts like-minded consumers, speaks to audiences thousands of miles away, helps tame rumors and start fires, establishes a company as an industry leader, enhances partnerships, collects feedback and exposes owners to new and different ideas.

Additionally, consumers want to be able to connect with companies and their products through social media channels. According to the Cone Business in Social Media Study, 93 percent of social media users think a company should have a presence on such Web sites, with an additional 85 percent believing that a company should not only be present but also interact with its consumers via these channels.

‘The news here is that Americans are eager to deepen their brand relationships through social media,’ explained Mike Hollywood, director of new media for Cone. ‘It isn’t an intrusion into their lives, but rather a welcome channel for discussion.’

It is clear that taking advantage of this channel offers the potential for a massive expansion of clientele for franchisees. However, All Business explained that the secret to mastering communication is not talking, but listening.

‘Great communicators ask a lot of questions. They really listen to what you have to say. They inquire deeply into the answers you provide,’ said the Web site.

Luckily, there are a few tools that will help franchisees get started. Twitter accountholders (which all franchisees should be) can go to Twitter Search and enter their name, their franchise name, any brand names and even competitor’s names. This will build an RSS feed that means owners don’t have to do a search every day. TweetBeep will do the same thing, but send the alerts to a franchisee’s inbox instead.

Another tool, BackType, allows franchisees to monitor blog posts for both positive and negative mentions. Also, if certain users are consistently posting reviews about a particular franchise, the tool will allow the unit owner to set up BackType to track them and their comments.

There is no one way for franchisees to begin using social media. However, before opening an account on any social networking Web site, unit owners should check the company’s policies and whether they already have a social identity in place.

The Liberty Tax Service franchise opportunity is on the “Fastest-Growing Franchise” list of Entrepreneur magazine’s 2010 “Franchise 500.” Our tax franchise is an affordable and viable business choice. Each office provides thorough, computerized tax preparation coupled with superior customer service.