What Is A Title Tag?
In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs.
Search Engines and Title Tags
Title tags are definitely one of the “big three” as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages – perhaps even more so. Yet, even though this has been common knowledge among SEO professionals for at least 10 years, it is often overlooked by webmasters and others attempting to optimize their websites for targeted search engine traffic.
Do Company Names Belong in the Title Tag?
The answer is a resounding YES! I’ve found that it’s fine to place your company name in the title, and (gasp!) even to place it at the beginning of the tag! In fact, if your company is already a well-known brand, I’d say it’s essential. Even if you’re not a well-known brand yet, chances are you’d like to be, right? The title tag gives you a great opportunity to further this cause.
This doesn’t mean that you should put *just* your company name in the title tag. Even the best-known brands will benefit from a few good descriptive phrases added, because they will enhance your brand as well as your search engine traffic. The people who already know your company and seek it out by name will be able to find you in the engines, and so will those who have never heard of you but seek the products or services you sell.
Title Tags Should Contain Specific Keyword Phrases
For example, if your company is “Johnson and Smith Inc.,” a tax accounting firm in Texas, you would want your company’s site to appear in the search engine results for searches on phrases such as “Texas tax accountants” and “CPAs in Texas.” (Be sure to do your keyword research to find the best phrases!) If you prefer to work with people only in the Dallas area, you’d need to be even more specific by adding geographical modifiers to your title tags, such as “Dallas tax accountants.”
SEO from Norway