Video SEO Techniques to Get Traffic to Your Site
Effective Video Marketing Tips
Right now, video marketing is about as hot as something can get when it comes to online marketing. In this article we will be looking into a few effective video marketing tips that give results.
The title of the video has an important role in the video itself. When people search for videos online they usually use certain keywords, just like they search on any search engine. For example, if someone needs help with photography, they will search photography techniques or photography tips on Youtube or a video sharing site. Aim to use a title that you can get maximum exposure and benefits from, one that is well ranked and reaches your target audience at the same time. You will do this by using relevant keywords, but keeping in mind that you want to keep the title simple. The title should reflect the premise of the video and not go off topic. Try to use a catchy title for your video, it is the first thing people see and you want to grab their attention. You want to bring people in to your video with a catchy and strong worded title. Copywriters are familiar with the need for strong, well worded headlines. It is pretty much the same for video titles. You want your target audience to understand the purpose of your videos. The title of the video is the best place to do just that. You will want to keep your title short and strong, while clearly letting people know what it is about.
Once you have a clear grasp of it, it is easy and gives you good results.
When you submit your video to video sharing sites, you’ll be given an option to use a thumbnail of your choice, which is nothing but a small screen capture from your video.
People usually neglect the importance of using a thumbnail. Thumbnails give viewers a chance to see what the video has to offer and decide on watching the video. So try and take advantage of this small feature and make it work for you. Choose a thumbnail that is eye catching and appeals to a specific market. It should convey the meaning and the purpose of the video and at the same time, make the viewer want to click and watch it.
Many people make the mistake of making a video that is too long. You are trying to use the video as a tool for the viewer to go to your website. People may lose interest in a long video and not feel the need to go on further to your website. Keep the video limited to 2-3 minutes. By using a shorter video you can put just enough information to arouse their interest and leave them wanting more. It takes some effort to make a good video that is short with just enough information to make the viewer want to visit your website.
In summary, it does take time before you actually see the results but eventually the traffic that you get from the videos will be worth it.
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