The Forgotten Importance of Deep Links

The Forgotten Importance of Deep Links

A deep link is a backlink that leads to a page other than the home page of a website. Every time a new page is added to a website, that page begins its search engine life with a page rank of 0. In order to boost that page rank, the same attention had to be paid to the page specific URL as to the URL of the home page. When creating a new website or promoting an existing website, many marketers or webmasters give the home page much more attention than the underlying pages.

How big is your website? If your website already has a decent number of pages, building backlinks may seem like a daunting task. A website with 25 pages will need to have backlinks to each of those pages. While this may not seem like a difficult task to accomplish, there should be just as many deep links to these pages as there are links to the home page. If you have managed to secure 100 links to your home page, that means you are already 2500 links in the red. Catching up could take backlink building software and some great SEO.

Will Article Submission Help?

Taking a look at many article submitted to article submission websites, you may notice many of the links are leading to the home page URL. While these links will help give the website more clout in the search engines, they are not deep links. Article submission can be used for both home page URLs and deep links to the innermost pages of a website. The resource box can be changed to point the anchor text in the direction of the inner pages instead of the home pages.

Accomplishing a large number of deep links is not something that will happen overnight and it shouldn’t. Any service that claims to boost your deep links by the hundreds in 24 hours or less is not going to help the website in the long run. Building backlinks is an ongoing process that should be handled every day. Just like the story of the turtle and the hare, slow and steady wins the race every time.

So, How Do I Build Deep Links the Right Way?

Building deeplinks the right way is not hard, just time consuming. Quality backlinks can be earned from article submission websites of all kinds. For each of the pages of your website, writing an article for an article submission website can count as one or two deep links. Another choice is commenting on other website and relevant blogs. When commenting, use your anchor text as your name and the deep URL as the website. When the comment is posted, the name will be the anchor text for the deep link.

Your website pages each took research, time and dedication. The same research, time and dedication needs to be paid to working on building quality deep links to those pages. The more links, the more search engine love for your website.

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