Do You Know How to Measure Your Social Media Results?

Do You Know How to Measure Your Social Media Results?

Chances are you’ve heard of social media marketing and are already leveraging such sites as Twitter, LinkedIn, Facebook, Blogger, YouTube and Flickr to your business advantage. (And if you’re not, you should be!) But all of that networking means nothing if you don’t know how to measure the results you’re achieving.

Entrepreneur.com found this social media topic so pressing that it recently devoted an entire article to it: “Learn to Measure Your Web Presence-It’s one thing to generate buzz. It’s another to know how to use it.” Therein, it is pointed out that the problem with social media is that there “are still no clear standards on how to evaluate it before visitors show up on your doorstep, so to speak.”

There’s good news and bad news when it comes to this issue. The good news is, as the article points out, “Better ways of measuring social media through web analytics and search marketing are raising the bar on the quality of information entrepreneurs and site owners collect-and what they can do with it.” The bad news is, who has the time to devote to such analysis, that is if, in fact, he or she understands web analytics and search marketing well enough to do so? Indeed, Entrepreneur.com warns, “Web analytics, search marketing and social media provide incredible opportunities to gain insight, but it’s become increasingly difficult to learn from the information or to apply it practically.

A social media marketing expert just might save you a lot of time and headaches while arming you with the information you need to make your online networking efforts pay off big time. In fact, social media is so rapidly becoming an essential part of an organization’s web marketing presence that having a website is no longer good enough for establishing your brand online. Having a strong social media presence can help you advertise your brand, attract and nurture “fans,” and assist your search engine optimization efforts-all key marketing points in today’s web-dominated society.

It’s no wonder then that “web analytics, search marketing and social media are converging rapidly.” This trend “opens up a wealth of needed information to entrepreneurs,” but only if they know how to interpret and measure it. When the web was new, many organizations relied on a patchwork quilt of service providers to help lead them through the maze. But as the technologies have matured and the web has become an increasingly mainstream tool, it has become more sensible to rely on a single partner that understands your business in a comprehensive manner and can suggest and deliver integrated solutions.

Whether you just need help getting started with social media, or you want someone to manage it daily for you, a social media marketing expert can pave the way to an informative social media networking plan of action. By demystifying technology, serving as the answer desk for its client, and tying all of your social media resources together into cohesive, cost-effective solutions, a professional service provider can supply you with the insight you need to leverage this new and potentially profitable marketing medium.

Charlie Meyers is President of Western Reserve Internet Services, a Cleveland web design and Search Engine Optimization firm founded in 1996.

The Htc Desire Features Great Integrated Social Networking

The Htc Desire Features Great Integrated Social Networking
The HTC Desire provides great integrated social networking with the integration of Facebook, as well as photo sharing on Flickr and video sharing on YouTube. The Android 2.1 with Sense user interface handset also has a 5 megapixel camera for video recording and image capture among its other features.

Multimedia is offered with the preinstalled Photos application which allows you to view photos and videos on the phone, while the Music application provides an intuitive music player with playlists and album artwork to enjoy through the 3.5mm audio jack connector with headphones or utilizing the Bluetooth 2.1 with Enhanced Data Rate which comes with the A2DP (audio description) profile for wireless stereo headsets. Additionally, you can get live news and music from the handset with the built-in FM radio.

The Desire features Friend Stream which combines all of your contacts together and includes their phone details as well as their social networking status on Facebook, all in one view. The Facebook integration also means that it is quick and easy for you to update your Facebook wherever you go, or use the Peep application if you are more into twittering on Twitter. Additionally, Twitter is also integrated, as is the People app for easy access to all your contacts. More widgets and apps are downloadable to help customise your handset.

The phone has a QUalcomm Snapdragon 1 GHz processor and 576 megabytes of random access memory in addition to 512 megabytes of read-only memory to power through multiple applications on its Android 2.1 (Eclair) operating system which includes the HTC Sense user interface to provide a combined and easy view of social networking and friends, among its other features. This is all brought to you through the full touch bar design of the handset featuring a large 3.7 inch touch sensitive WVGA (480 by 800 pixel) screen, which has pinch to zoom capability.

The handset also features an impressive 5 megapixel camera with both auto focus and flash, along with face recognition software for fast and simple photo shots that look great. Video capture is in widescreen ratio (16:9). Both images and videos have automatic location tagging (Geotagging), along with the other location based features offered by the handset due to its internal GPS antenna and digital compass. Google Maps and Footprints for navigation are also included.

The HTC Desire is a compact touch screen handset featuring a great camera for images and videos to capture good moments, while also allowing instant sharing on social networks or through its messaging capabilities. The Sense user interface combines with the power of the Android operating system to provide an intuitive experience.

HTC Desire

HTC Desire Z

The HTC Desire has great integrated social networking

The HTC Desire has great integrated social networking

The HTC Desire provides great integrated social networking with the integration of Facebook, as well as photo sharing on Flickr and video sharing on YouTube. The Android 2.1 with Sense user interface handset also has a 5 megapixel camera for video recording and image capture among its other features. 
Multimedia is offered with the preinstalled Photos application which allows you to view photos and videos on the phone, while the Music application provides an intuitive music player with playlists and album artwork to enjoy through the 3.5mm audio jack connector with headphones or utilizing the Bluetooth 2.1 with Enhanced Data Rate which comes with the A2DP (audio description) profile for wireless stereo headsets. Additionally, you can get live news and music from the handset with the built-in FM radio. 
The Desire features Friend Stream which combines all of your contacts together and includes their phone details as well as their social networking status on Facebook, all in one view. The Facebook integration also means that it is quick and easy for you to update your Facebook wherever you go, or use the Peep application if you are more into twittering on Twitter. Additionally, Twitter is also integrated, as is the People app for easy access to all your contacts. More widgets and apps are downloadable to help customise your handset. 
The phone has a QUalcomm Snapdragon 1 GHz processor and 576 megabytes of random access memory in addition to 512 megabytes of read-only memory to power through multiple applications on its Android 2.1 (Eclair) operating system which includes the HTC Sense user interface to provide a combined and easy view of social networking and friends, among its other features. This is all brought to you through the full touch bar design of the handset featuring a large 3.7 inch touch sensitive WVGA (480 by 800 pixel) screen, which has pinch to zoom capability. 
The handset also features an impressive 5 megapixel camera with both auto focus and flash, along with face recognition software for fast and simple photo shots that look great. Video capture is in widescreen ratio (16:9). Both images and videos have automatic location tagging (Geotagging), along with the other location based features offered by the handset due to its internal GPS antenna and digital compass. Google Maps and Footprints for navigation are also included.
The HTC Desire is a compact touch screen handset featuring a great camera for images and videos to capture good moments, while also allowing instant sharing on social networks or through its messaging capabilities. The Sense user interface combines with the power of the Android operating system to provide an intuitive experience.

HTC Desire
HTC Desire Z

The HTC Wildfire providing the Friend Stream application for social networks

The HTC Wildfire providing the Friend Stream application for social networks

The HTC Wildfire with the Friend Stream application which allows you to check Facebook, Twitter and Flickr all at once through one interface, and update your own profiles while on the move. It also features a 5 megapixel camera, large 3.2 inch display and plenty of widgets preinstalled on its Sense user interface. 
The phone has a 528 megabytes Qualcomm SnapDragon processor alongside 384 megabytes of random access memory allowing it to power its way through multiple applications and widgets on the Android 2.1 operating system utilized. It also has 512 megabytes of read-only memory and a microSD card slot for expandable storage of up to 32 gigabytes. Connectivity featured, includes a 3.5mm audio jack connection, standard microUSb 2.0 connector and Bluetooth 2.1 with Enhanced Data Rate for easy file sharing and more. 
The Wildfire has a 5 megapixel auto focus camera with flash for image capture and video recording which can then be viewed with the reinstalled Photos application, or alternatively instantly shared on Facebook, Twitter or Flickr social networks;  or YouTube for videos, all of which are fully integrated into the Sense user interface. Both videos and images also have automatic location tagging (Geotagging).
The handset has next generation caller ID which reminds you when it is a contacts birthday through their Facebook account along with roving a complete profile of each of your contacts including their latest profile updates. You can also use the App sharing feature to instantly recommend great apps you have downloaded to friends who may also like them. The handset features a full HTMl web browser for the Web also, with full support for Adobe Flash web applications. 
Further location based services provided by the handset through its internal GPS antenna include online maps and basic route planning and directions form the integrated Google Maps. Meanwhile, the Footprints application offers step by step navigation and points of interest allowing you to always find your way from A to B through the 3.2 inch capacitive touch screen display offered. The digit compass makes sure that you are always traveling in the right direction also. 
The HTC Wildfire has many capabilities for messaging and social networking with People and Friend Stream along with its dedicated integration of Facebook and Peep for Twitter users. The handset also provides good entertainment with a music player and internal FM radio along with the possibility to add games and other widgets for a unique and personalized phone.

HTC Wildfire
HTC Desire

Top Social Networking Websites ? Part I

Top Social Networking Websites ? Part I

Social networking websites are becoming more and more popular and vital for most people all over the world from the young to the old. Moreover, everyday there are millions of views to such websites. However, have you ever wondered how the office environment where the young and zealous engineers of Facebook, Twitter, YouTube, MySpace, or Flickr. Let’s take a general overview of the top social networking websites and their offices as follows:

 

Facebook

With more than 400 million registered users and over 60 million status updates posted everday, Facebook is currently known as the world’s most popular social networking website worldwide. It is co-founded by Mark Zuckerberg, Chris Hughes and Dustin Moskovitz, who were roommates and fellow computer science students at Harvard University. In addition, Facebook’s office is located at Palo Alto, California, USA, and their employees have chances to work in the modern and convenient environment.

 

The entertainment zone of Facebook’s office in California, USA

 

Modern facilities inside Facebook’s headquarters

 

Cafeteria for employees of Facebook

 

YouTube

Acquired by search-engine large Google in November 2006 for US$ 1.65 billion, YouTube is now the world’s most popular video sharing website. Last year, YouTube video stream top a massive 1.2 billion in a day. The video-sharing platform supports users to upload and share videos of various genres including comedy, news broadcasts, music, etc. The YouTube headquarters is located at San Bruno, California, USA.

 

The gyms for Youtube’s staff after hard work

 

Youtube’s office in California, USA also builds a modern swimming pool to improve employees’ health

 

The hall of Youtube’s headquarters are close to natural environment

 

Staff can relax by karaoke right at the headquarters

 

Twitter

Twitter is the world’s leading micro-blogging platform with 54 million users and has moved into the sixth floor of 795 Folsom St., a 184,000-square-foot building which is owned by AOL. Moreover, the Biz Stone, Evan Williams or Jack Dorsey are known as the co-founders of Twitter.

 

Twitter also builds a modern kitchen for staff

 

Canteen of Twitter with two main color including white and black

 

The office is designed in the creative way to help employees feel comfortable when working

 

The entrance to Twitter’s headquarters

 

 

Related links:

Top Famous Drop-outs in the World

Top Earners around the World

Most powerful companies in the world

Social Media Marketing Tip Improve Your Video Blog By Using Talent!

Social Media Marketing Tip Improve Your Video Blog By Using Talent!
Social Media Marketing is where it is at! Social Media Marketing through articles and videos makes businesses more accessible to their clients and prospects. Some sites like YouTube, Flickr, Multiply and Bedo only allow you to share images and video.

Many businesses use video blog as an affordable way to utilize video sharing sites which are an integral part of a social media marketing campaign. There are many different types of ways you can create video blogs but what is most important is the following:

-You have a professional setting to shoot it in.
-You have a camera, audio and editing equipment to ensure a professional result.
-You look comfortable and confident on camera.
If you fall short in one of these three areas, considering consulting a professional for assistance.

Here is the problem. If you put up your blog with poor audio, poor video quality or you look over scripted, uncomfortable or lacking in confidence; this can damage your brand, reputation and impair your marketing efforts. If you are in a business where your prospect would hire you as prospective representation this does not project a message of professionalism.

If you look uncomfortable on camera and you just cant help it or do anything about it, consider using talent in your video blog. We routinely hire professional talent and produce executive video blog and corporate video without the client even needing to go to the studio.

This is a great option because you can develop your script and content and leave the rest to seasoned professionals who can turn around a great result. You wouldnt believe that a few hundred dollars can result in a clean, professional, properly edited and produced video blog or video introduction; that you can be proud of.

If you decide not to go the route of talent, another option is digital video or corporate screen casts. You can use these to demo your product or service using effects, images and editing with professionally recorded audio as opposed to you or talent introducing your product or service.

There are so many different ways that you can embrace Social Media Marketing to enhance your companies online image and position in the market place. To learn more about improving your video blog by using talent please visit www.assureassess.com.

Assure Assess Corp. is the leading provider of services to law firms, accounting firms, trustees, financial institutions, government and some private enterprise.

Assure Assess has a presence both in Canada and the US and has three primary divisions: Communications, Financial Services and Technology Solutions.

Smm, Divert Social Traffic To Your Site

Smm, Divert Social Traffic To Your Site
Social media is becoming a part of the splendid visual communication. Interactions with colorful visuals depict views, outlooks and transforming the art into skills for every single person. No matter how far is the distance, media crosses the lines, how hard is the word, it wins the heart. The entertainment though matters the most, but depending on perceptions of the modern times, it acted as a prime media for advertising and generates social traffic. The blogs, Face-Book, linked-In and Tweets allows the superiority of democratization. There are numerous media where we can ad but to get instant response to imbibe our senses we have to be social. Though some times it dose not supply such authenticated information still it cannot be undervalued as the merits of it is undeniable. It blends the branding trick with interaction. These social media sites give you feedback reversely to the sites owned by you. You just need to popularize yourself or open an account in these sites. It certainly maintains a feedback loop. The feedback loop generates a continuous conversation and utilization of that data gives you a total idea of your web world activities. Its not only suffices sending your information to the targeted audience but also giving and maintaining a popular feedback connection. This direct communication in the Gen x world is creating a very instant rise of adrenaline, making a definite flawless communication medium.

Any SMM company in India gives you this information but few there to perform. The elements of social media are varied and universal. It just starts form blogs and ends nowhere. The logic behind this Face-Book, Tweets, Linked-In just gives you actually what you want to give it to others and what others are needed to say about you. Photo sharing and blogging are the basic aspects of social media; it actually gives you a power of democratization to say and see directly the service you are getting or giving. Managing these short term performances makes you more active in your site marketing.

The basic application of social media is as a consideration phase tool that connects post-purchase experiences with potential customers progressing from awareness to purchase. This communication actually deals with the customer satisfaction and market research dealing with the ad life cycle of the product and its longevity. The power of collectivity socially in areas of social marketing depends vastly upon the company and their service. The whole eternal communication depends on the scientific generation of feedback cycles.

Moreover every thing stands upon faith and believe though getting banished slowly but still it matters at least in business. As the activities all regularly builds a developmental relationship with a slow, easy and a steady process leading to maximum faith generation long after your campaign has ended.

BIGIDEASS, a SMM company in India ensures full-cyBIGIDEASS, a SMM company in India ensures full-cycle Web Services in the areas of Open Source Technologies with Frameworks for CMS & E-commerce etc. solutions using Unique Designing [Logo, Template, Graphics, Animation, Theme, Mag, Newsletter, Press-Release etc.], Coding and Online Marketing [SEO, SMM, Article Writing etc.] to serve clients with better Return Of Investmentcle Web Services in the areas of Op

Drag Traffic To Your Website Via Social Media Optimization

Drag Traffic To Your Website Via Social Media Optimization
Recently, a new term was discovered by several online marketing experts, i.e., Social Media Optimization. It is one of the brilliant methods to pull the traffic on your website, but it is different from search engine optimization. SMO is the way in which you attract the people on your website through the sources other than the search engines. The new channels to drive the traffic are used, such as user blogs, discussion forums, audio, video etc. The social community sites like digg, delicious, facebook, twitter etc., are most widely used in this regard.

You have to follow some rules to accomplish the process of SMO. First of all, you will have to be involved in conversation on various Internet sites. It helps you to make the people aware about your products and website. Participating in discussion forums help you to spread the message among people. Apart, it is necessary to fix your target audience. It is true that the merchants want their products and services to be used by everyone. But, still it is good to be realistic. Fixing the target audience will make it clearer how to attract the people towards your website. Moreover, when you use any of the social sites, you should tell what is real about your products or services. If you give fake information then it will not reward you. It will impact badly on the people and you will not get as much traffic as expected.

Besides all this, it is necessary to create the content which could be spread socially. It will be obvious if someone is interested in your products or services, he or she will like to get more information about them. Content helps them a lot in this respect. There should be good quality content which should be catchy and could give clear information about your business.

The benefits you get with the help of social media optimization are that it rewards your inbound link and increase your linkability. Moreover, you can make your content spread across the Internet.

So, there is no doubt that social media optimization provides you additional traffic. It helps you to reach the masses. There is a large number of audience who rely on social community websites, blogs etc., for getting information about some product or service. That is the reason that day by day the trend of SMO is increasing. There are many more techniques that are still to be discovered. The scope of SMO is very vast. Hopefully, many more new ideas will come in limelight in the near future.

For more information visit http://www.koinfotech.com

Take Advantage of Free Social Media Tools

Take Advantage of Free Social Media Tools

Most companies recognize the importance of keeping up with the latest current trends. If a company waits too long to get on board, it might miss the bus and be left behind. Attempting to catch up after the bus has left can be very hard and very expensive for a company to accomplish. One way that companies can remain on track is to consider using the many free social media tools that can be found in many places on the Internet. Some social media management organizations have created websites that provide these social media tools at no charge to anyone who is interested in them.

 

Some companies might choose to follow the advice of a social media management advisor and just jump right in and create MySpace or Face Book pages to help their company. Sometimes, the company finds that implementing social media tools without doing any research can be a big mistake. Careful analysis is important to ensure the right tools are used in the right way. Make sure you do not make the worst mistake that any social media management company would tell you to avoid. Trying to force customers to listen to a message forcefully very rarely works.

 

The best social media tools will recommend creating a concise and consistent message that is delivered with humor and clarity. Being able to laugh at your company or using humor to make fun of it is a great tool that social media management companies would prefer you to employ when possible. If you have the right company, they will be able to provide you with the best social media tools to fit the message and situation your company hopes to address. Your company does not have to spend a great deal of money to benefit from these tools if you take a little time to look around.

 

So much information is available on the Internet and often at no charge if you take the time to look for it. If you find some social media tools that do cost something to use it is often very inexpensive. Depending on the size of your company or organization, implementing electronic methods of communications should prove to be very cost effective. Email, instant messaging, texting, and other electronic communications are usually very simple but effective forms that can be used to spread your company’s message.

 

The latest social media news is possible to find on many Internet sites. As companies such as Twitter, Face Book, and MySpace continue to push the envelope on social media tools, this information can be explored by those social media management organizations that post the information for free throughout the Internet. Check out forums, blogs, and other technical sites to learn more about these tools and techniques that can help a company to transform itself into something that everyone can not only enjoy but one that makes it possible for a company to make money and be successful at selling its products and services.

If you want to find inexpensive social media tools , Ploked has many options and advice that will cost you little to nothing to use. social media management can be made to be as simple as needed for your type of organization or business.

Blogging and Social Media to Boost Your Website’s Traffic

Blogging and Social Media to Boost Your Website’s Traffic

Below are the three campaigns that can be applied by any marketer as a part of his strategy and the details on how blogging, social media and SEO should be used in each step.

Posting articles as blog post. Start creating articles that offer value to your readers and subscribers. Make it as captivating, noteworthy and valuable as possible.  Tweet it on your Twitter, post it on your Facebook and if possible bookmark it on Digg. It will be great if you ask for feedbacks regarding your posts. Ensure that your articles contain appropriate keywords which are placed all over the article page accordingly. Feature a number of links that connects to additional information. Furthermore, create articles as many as you can in order to be indexed in the search engines.

Keep track of the comments for your articles. Review other blogs. Interact to those people who commented on your blog. Create an RSS feed for faster and easier tracking. Check out social networking sites such as Facebook and Twitter to find out who’s talking about you. Reply and communicate with those persons who are discussing about your company. In that way, you can create new connections and relationships. Keep an eye on Google Alerts to determine those who are backlinking to your site.

Advertise your content as well as the reviews pertaining to you. Every time you find a blog post that shares positive comments about your blog, you may also want to create a related post on your own blog and link back to them as you submit the same post to Digg or StumbleUpon. You can also tweet about it on your Twitter. If someone publishes an article recommending your company or one of your products, advertise that write-up through social media sites too! Third-party endorsement is very helpful. Thus, spend time to advertise it to as many people as possible.  By promoting a blog that links to you, it will surely boosts that article’s traffic, plus there are chances that someone will link to it. It fortifies the inbound link to your site, thus will give you a better SEO.

SEO & Social Media Marketing Guide will teach you how to boost your sales online without needing some start-up capital or an advertising budget and technical knowledge.