How to boost your traffic rate through social media optimization?

How to boost your traffic rate through social media optimization?

How to boost your traffic rate through social media optimization is a question that all entrepreneurs are asking these days. It is called SMO in short and it is gripping over internet marketing slowly and steadily. Many online companies and stores are opting for this kind of internet marketing as they find it a convenient way to communicate with many people at the same time.

SMO has many benefits like using these sites for marketing adds to a massive popularity of any company. Social networking sites like MySpace, You Tube, Orkut, Facebook and Twitter are a hot favorite with people all across the world. Gone are the days of emailing as these sites provide can keep friends and family in constant touch. Nowadays you also have the option of keeping in touch with friends through your cell phone also.

Another thing that helps following this kind of a marketing pattern is that they get a better branding. In short it means it gives you the opportunity of creating brand awareness. Thus you can make your customers brand conscious. Plus you get the facilities of creating buttons, RSS feed and videos for your website. This in turn assists you in getting a lot of back links for your site.

The biggest advantage of using SMO in SEO optimization is that you can use a personal tone while trying to sell your concept. You can be simply communicating with your potential customers. This many a times improves the possibility of a better relationship between you and your potential. You can be simply conversing with your potential and may well succeed in selling your products and services to them.

You may also sponsor some kind of discussion forum to increase the visibility of your company. This can help you in more than obvious ways for sure. In a way it can be said that being active is one way of promoting your products and services in the best possible way.

Using social media optimization to boost your traffic can be done through a different way as well. This is a traditional way of marketing which is called the word of mouth marketing. You can employ your friends, family and acquaintances for this. They can spread a word and your internet business can get some more potential customers this way.

The best thing about trying to boost your traffic rate through social media optimization is that you can be creative. You do not have to stick to orthodox marketing ways. You are free to run your imagination wild and come with new ideas. The freshness of ideas can be a sure shot way to getting more potential customers with an increase in the conversion rates.

Joanna Gadel associated with a reputed SEO services in Sydney and her articles spreads informative facts on modern white hat SEO optimization techniques.

Search Engine Optimization – How to Maximize the Backlinks Click Through Rate

Search Engine Optimization – How to Maximize the Backlinks Click Through Rate

Promoting websites to increase the online sales is as important as promoting your products on TV or other media. The marketers who has experienced the online marketing outcome, they are always up to the industry trends to make up their web products as per on going development.

There are many ways to promote your web products online, like email marketing, CPM marketing (pay per impression, usually you pay for 1000 impression of your ad), pay per click (PPC), social media marketing (pay per click, cpm and content marketing), social bookmarking (book marking your important URLs or developing contents like Squidoo Lenses or Amplify or clipmarking and then reciprocating the links), press releases, article submissions, web directory listings, business directories listings.

In general, we used to divide the above activities into two main categories,

“Search Engine Marketing” 
“Search Engine Optimization”

But if you review the various marketing strategies you will find one common thing in all the activities is “Link Building” links pointing towards your own website to increase your keywords Ranking in the various Search Engines.

Various opportunities lies on the web to get the back links as discussed above, the important thing while back linking your website is to use the compelling and to the point associated text or description so that you will get a good Click Through for your overall links on the internet.

Most of the SEOs or the self SEOs they only bother to get maximum links back pointing but they never give importance to the description or the associated text that actually serve to increase the CTR of your links.

Let us take an example of Google AdWords Advertising, Google AdWords places ads on the right side of the page or top of the page of search results, While running an AdWords Advertising campaign you design the campaign in the following manner, select the keywords, write an add, plan your bids or budget, you also plan for countries or locations to display the adds.

While your advertisements are online the most important factors that influence your CTR is “the add placement and the text of the ad”, If your text ad is not perfectly matching with user search query or text ad is some how loose or not grabbing the attention of the user, there are maximum chances that users will not click your ad.

Remember: Internet users are searching for right information and you are the one providing the information to the internet, If your information are not catchy or compelling you will not get any response from the users. While building the links, the most important thing is you have to leave the impression on the users and force them by impressive piece of information or writing to get clicked.

Your back links are an assets and you need to build your assets very carefully. On internet you will have abundant opportunities to build good links but remember don’t loose the opportunity just by writing improper description. Social bookmarking web 2.0 properties are thousands out there to get the back links.

Search Engine Marketing and Search Engine Optimization Consultant, a well known figure in the Pay Per Click Marketing field and copywriting skills and has a great experience in successfully completing over 100s projects in the niche mainly through freelance assignments. Content based SEO skills are yet unparalleled and helped a lot of internet marketers and search engines professionals.