Verizon Iphone Prompts Sprint To Drop Derogatory Iphone Quote From Ad
First Verizon makes its big iPhone 4 play, now Sprint is telegraphing something regarding its iPhone plans as well. For those who thought the carrier moving-and-shaking for the iPhone had already come and gone, think again. Sprint is on the move, one way or the other, in relation to the iPhone. Even as the Verizon begins running its nationwide television ads bragging about the fact that its now landed the iPhone 4, Sprint has made a subtle yet significant change to its own ads. Until now, Sprint had been promoting its own EVO on TV by showing the text of, but not speaking, one favorable media quote about the phone after another. And the punchline quote was one in which one publication stated that the EVO was a superior option to the iPhone 4. The ad has been running consistently, for months, without change. Until now. The moment the Verizon iPhone 4 ad started running, Sprint altered its own commercial to remove the iPhone 4 quote entirely. The ad hasnt been edited for length. It runs the same length as before. Sprint simply decided that it needed to get the derogatory iPhone 4 quote out of its commercial. And the timing is ostensibly not a coincidence.
Sprint isnt the first U.S. carrier to take public potshots at the iPhone. In fact it was Verizon, barely a year ago, which threw the iPhone under a bus in almost vulgar fashion when it was launching the rival Droid. Shortly thereafter, Verizon curiously ceased airing the iPhone nastygram and its subsequent Droid ads made no mention of the iPhone one way or the other. At the time, it wasnt clear whether Verizon merely decided it was a bad strategy to mention a competing product in its own ad at all, or whether a Verizon-Apple partnership was secretly afoot and Verizon had decided to stop publicly bashing its new secret partner. Although it took Verizon another year-plus to get to the point where it was able to begin selling the iPhone itself, its now been revealed that the Verizon iPhone was actually in development for close to a year.
Do the calendar math, and it could still go either way as to whether Verizon yanked the anti-iPhone ad because it had a change of heart of a change of allegiance. Now, more than a year later, history is repeating itself with Sprint. At a time when the Verizon iPhone is done from an inside standpoint (all thats left is to market and sell it), now would be the time for Apple to turn its attention to expanding the iPhone to the Sprint and T-Mobile carriers, if indeed it plans to do so. Either way, at this point dont expect to see either carrier pick up the iPhone until the next generation iPhone rolls out later this year. But Sprints decision to remove the iPhone quote from its ad at this time adds up to something, whether its a change in strategy due to the Verizon iPhone 4 arrival, or a sign of a newly underway Sprint-Apple partnership. Its also worth pointing out that Verizons openly nasty anti-iPhone ad didnt keep Verizon from eventually being able to buddy up to Apple, so Sprints comparatively tame use of a calm quote from a third party shouldnt be a hurdle if and when Sprint and Apple sit down at the table if they havent already. The plot thickens. Heres more on the Verizon iPhone. Heres more on the Sprint iPhone.Acer as07b71 Battery,Acer as07b72 Battery,laptop battery