How to Make the Best Use of SEO Copywriting Services

How to Make the Best Use of SEO Copywriting Services

Now that you have engaged the help of an external company to craft content for your web site, how do you ensure that you are getting the best possible results from them?

It is very convenient to take the easy way out and just hand the reins over to them completely. After all, they are the professionals, so they should know what to do and how to do it in the most efficient manner possible, right?

Well, that’s all true, but you still cannot get the best results without being involved in the process as an active participant from the start.

So what do you have to do?

Don’t worry, it’s not much, but it does help a lot…

For starters, you must begin with the end in mind, and think carefully about who your audience is and what are the specific objectives you want to achieve with this piece of new content.

Where will the content be used? For example, is it in a newsletter, a press release, or perhaps it is meant to be an article on your site?

All these different factors affect the final result. Even if you are saying the same thing, you need to say it differently to cater to different audiences in different situations.

Please remember to tell the hired SEO copywriting company all these pieces of information, and if they know what they are doing, they will be able to incorporate everything to ensure that the content they produce for you will be well-suited for your needs.

And very importantly, you need to be very clear on what action you want the reader to take after reading the piece of content. Do you want them to click on a specific link that brings them to a certain page on your web site? Or maybe you want them to pick up the phone and call your office to make an appointment for a free consult? Or perhaps they should print it out and take it along to your restaurant for a special readers’ discount?

Make sure the writer knows what action you want your reader to take, and he can craft the content in such a way as to lead the readers to do what you want them to do.

So that’s it. Just remember all the above simple tips and you can vastly improve the odds of getting a good piece of content from the copywriting service. Give them a detailed brief of your specific situation and the desired call to action, and then just leave them to deliver something that meets all your objectives.

For even more tips to ensure you can get the best from SEO copywriting services, please read the rest of the experts’ advice at: SEO copywriting services

5 Essential Tips for an Effective SEO Copywriting

5 Essential Tips for an Effective SEO Copywriting

Your ability to come up with an effective sales copy is easily one of the major requisites for a successful Internet marketing. The problem is that people have differing views of what constitutes an effective sales copy. This is the main reason why we seem to experience a lot of confusion with regards to the implementation of our Internet marketing programs. Copywriting is one of the basic skills that one must have if he intends to make a career in Internet marketing. Although one can opt not to avail of the services of professional copywriting service providers, it is still important that you develop the expertise and skills in copywriting as this can save great sums of your money in the long haul. An effective way of starting to learn the ins and outs of copywriting is by considering the best practices and exerting enough effort in applying them in your own writing activities.


Tip #1 – Create a Killer Headline


The killer headline is the first thing that you must prepare. It is the show window and the soul of your sales copy. It is not surprising to see professional and successful copywriters spending more time in preparing their killer headlines. It is essential that you are able to create a headline that can attract the attention of readers. Your efforts will all go down the drain if you are not able to get the interest of your target audience because of a dull and bland headline.


Tip #2 – Address Your Target Readers


It is essential that your sales copy targets your prospective market. It must be able to reflect the interest and preference of your target audience. This means that you must have a complete and clear understanding and knowledge of your target market so that you are able to prepare the appropriate sales copy for them. For instance, when you are targeting younger adults and teens, then it is essential that your sales copy must convey the character for which they can relate to and identify with.


Tip #3 – Speak To Your Reader


You have to be personal as possible when writing your sales copy. Your article must “talk” directly to your reader and not to a group. This is one effective way of engaging your reader as it creates the feeling that the article is specially written for him.


Tip #4 – Your Writing Style Must Reflect the Manner you speak


The writing style for copywriting differs from the other writing styles. In copywriting, it is essential that you infuse your style in speaking as it is important that you create the feeling getting up close and personal in your engagement with your reader through the manner of your writing. This means that you use simple words and sentences that are concise and direct.


Tip #5 – Highlight Benefits


Finally, it is essential that your sales copy focus on the benefits and rewards in using your product. Your reader will only spend time to read your article if they are convinced that they will gain something out of it. This is the main reason why we have to maintain the right balance in presenting the features and benefits of your product. The flow of your writing must be able to present the product features in order to support the benefits of your product.

We are one of the top rated Copywriting service provider and Search Engine Optimization expert on most of outsourcing portals. Please visit http://www.bluebirdwritingservices.com for all your outsourcing needs.

A Few Quick Tips In Seo Copywriting

A Few Quick Tips In Seo Copywriting

SEO Copywriting is the technique of writing viewable text on a web page. The aim is to keep it readable for web surfers and also to target specific search engine terms. Copywriting is important because search engines are constantly in the need of genuine content pages.

Listed below are a few quick tips on Search Engine Optimization Copywriting:

Keywords should be researched. Online tools must be used to check search volumes and the competition in the market. If the search volumes are higher, it gets difficult to rank well. However, if you do rank well, the traffic generated to your web site would be in abundance.
The page content must match the title descriptions and the meta data. Both these attributes must be as accurate as possible in describing the content of the web page.
The h1 tag is one of the very important attributes. It must contain the most desired keyword.
The h2 and h3 tags may contain other important keywords. They can be those words that might generate some traffic for your web site. Take care to see that these words are relevant to the industry.
Occasional keywords and phrases can be highlighted. This will help add emphasis for visitors.
SEO Copywriting requires you to carefully go through your source code. You should see what content the web spiders will see first and try to add value to it.
All the link descriptions within the entire text copy should include keywords. Vague descriptions like read more and click here should be avoided. Again, care should be taken to use keywords that are relevant to the destination.
In case you are using references to external websites, a link to the source should be provided. This helps in adding credibility to the content.
Always remember, a sales page will never help in search engine ranking. Therefore, it is advisable to be informative and provide good detail on a page. Only include a click to action to the sales page if required.
Overuse of keywords in an individual should be strictly avoided. SEO Copywriting should not include a lot of keywords.
The content should be readable for not only the spiders but also the users. After all, it is the users that are going to read your content.
The targeted keyword and the phrase should be used in the first sentence.
Recognizable font faces should be used. Everyone won’t necessarily have the same font as you.

About the Author

Anuva is a leading Search Agency providing Professional SEO Services in the areas of Search Engine Optimization, Pay per Click, eCommerce Promotion, Internet Branding and SEO Services across various industry verticals. For further information, visit: http://www.anuvatech.com