The Digital Boom 2011
Twenty-ten was huge for Social. We saw baby companies grow to giants, old giants fall and innovation beyond our wildest dreams, but what does that mean for 2011? We as consumers are definitely going to enjoy the entry and growth of new players in the segment in 2011. One has to keep reinventing to keep pace with the highly competitive digital world else getting obsolete will not take much time.
Facebook and Twitter and YouTube are all dominant, but that doesn’t mean permanently dominant. Many largely popular media were replaced by their lesser known cousins in 2010. 2011 will bring more innovation from them and others to further strike footholds into the digital market. The innovations thus introduced will be worth watching and experiencing.
We should see some incredibly huge buy-outs, and some extraordinarily large sums of money changing hands. The usual Google/Yahoo/Microsoft/AOL suspects will be spending large of course. New entrants will of course fight with these larger players for their share which will be a big show to watch in 2011. There is already news doing the rounds that facebook and Microsoft have joined hands to enter the market that is largely dominated by Google.
We will see a larger commercial explosion utilizing much of the geolocation/crowdsourcing technologies we have so far only used for fun, and ‘Social’ experiences becoming more serious, more integrated with everyday life. Larger stakes will be involved and of course the lifestyle that is already going so many changes and has undergone a large number of changes will surely change in this year. There is all possibility that separate classes will be created according to your involvement with the digital media.
On the handheld device front, expect more power at your fingertips, a larger competition-level on the mobile and tablet market, and further, deeper integration into our home life. The consumer will be the most sought after being in this market with penetration deep into your living room via the social and digital media. You can avoid it but you can’t ignore it.
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