quot;Appliances to the countryside” more attractive to rural consumers – Appliance TM, appliance sales – Network Appliance Industry

quot;Appliances to the countryside” more attractive to rural consumers – Appliance TM, appliance sales – Network Appliance Industry

“‘ Appliances to the countryside

‘Activities have greater appeal to rural consumers, 42.11% of consumers purchase intentions; 37% of rural consumers think,’

Home Appliances The countryside ‘to improve their standard of living; 80%

Sell Business that ‘appliances to the countryside’ has brought tangible benefits to farmers; 34% of the respondents believed that by participating in household appliances’

TM to ‘Activities to improve their standard of living. “This is the Ministry of Industry and Information Technology 7 University survey of social practice Summer conclusions.

Learned that, to understand “home appliances to the countryside” and home appliances “TM” implementation of the policy effect and the two shortcomings are widely listened to all the demands to continuously improve and expand the implementation of the policy effects, 2009 summer, the Department of Industry and Information Technology Organization of Beijing University of Aeronautics and Astronautics other seven subordinates and university students in Colleges and Universities, “home appliances to the countryside,” home appliances “TM” social practice Summer survey activities.

Investigation the following conclusions: the rural consumers, “home appliances to the countryside” and home appliances “TM” policy has some recognition, but the familiarity is not enough; “appliances to the countryside” campaign to the rural consumers have more attractive, 42.11% of consumers buy. As the “home appliances to the countryside” campaign launched, consumers

TV , Refrigerator , Air conditioning , Significant increase in demand for computers and purchase; daily needs of rural consumers is the main reason to buy home appliances, quality, price and after-sales

Service Is a key factor in purchase of home appliances; rural household appliances sales service quality to be improved; rural consumers are not familiar with most of the subsidy process and can not get subsidies, affect the enthusiasm of consumers; respondents appliance “TM “policy has some awareness, participation in home appliances” TM “campaign will is high.

This end, the report recommends reform subsidy payment model home appliances to the countryside activities, simplifying procedures for the implementation of activities such as TM to simplify the procedure; increase in home appliances and range of product categories involved in the countryside; home appliances to the countryside through the establishment of a unified distribution centers using third-party after-sales service, improve service levels and quality; by strengthening quality control, strengthen implementation of the policy limit and set up Jiujia Dian unified assessment system, and vigorously promote consumer protection laws and regulations, increased inspection supervision, and promote business integrity; actively promote innovation model, and gradually expand the scope of publicity, propaganda and so steadily enhance and strengthen “home appliances to the countryside” and home appliances “TM” campaigns; regulate behavior related industries, and promote legislation to promote cycle of economic development measures to “home appliances to the countryside” and home appliances “TM” policy to better implement and benefit more people.

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Essential Tips On Printing Attractive Hang Tags

Essential Tips On Printing Attractive Hang Tags
Businesses can use hang tags to help them achieve their marketing goals. When a company feels that their product line needs a little push in the right direction, project a certain image or they want to promote a special sale, hang tags are one of the tools that should come to mind. Done correctly, hang tags can help you to attract attention, inform your customer about your products and project your brand image all in a matter of seconds.

The success of hang tag marketing lies on the design. A good hang tag design can inform the consumers what they can expect from the product. Is the product made from quality material? Is it perfect for a certain demographic? Is there a special promo that comes with the purchase? Anything you want to tell your customers, you put it on the hang tag. To make the most of your tags, take into account the following design tips:


Utilize a concept for your hang tag. This will provide your marketing efforts some necessary focus. Are you promoting a type of lifestyle? It could be trendy or classy. For example, you could target upscale customers by emphasizing status or elegance in your marketing. Do you want to add value to your tag? You may incorporate a promotional idea into your tags by adding a tear-out portion that can be used as a discount coupon.


Make your logo shout! This is one of the most important elements in your hang tag design you can even have it use up an entire side. Ideal for branding, hang tags should put your logo in front of people. Even at a glance, your customers should immediately associate the image in your hang tag with your products. An attractive logo can help you achieve that effect.

Colors and typesets

Colors and typesets can help tell your story. But remember that your graphic elements should match the overall concept. For example, bright colors and cartoony graphics might work for effectively with children’s clothing. Avoid cluttering your design with lots of texts, otherwise your hang tags would only end up as unnecessary eyesores. If you can, design a folded hang tag if you still need to add more information and to make the layout more manageable


Remember to keep the copy simple and clear. A hang tag is not a brochure, it cant contain long-winded messages. Just include the most important things, like product information, care details, etc. Again, your hang tags should not be cluttered.

Your hang tags have three important goals to accomplish. First it should attract attention. Then it should inform the customer what they need to know about your product. And finally, it needs to project a brand image. Different kinds of products need different hang tags yet these goals are constant. Your challenge is to create an engaging design that fits whatever product your company is marketing. An effective hang tag design conveys your goals to promote your brand and drive your sales. Stand out from the competition by keeping in mind these tips when designing your hang tags.

For more information, you can visit this page on hang tags