quot;Returnees” rice cooker upgrade storm caused Hung Chi – Hung Chi, rice cookers, small appliances – HC Network Appliance Industry

quot;Returnees” rice cooker upgrade storm caused Hung Chi – Hung Chi, rice cookers, small appliances – HC Network Appliance Industry

Strong appeal: China

Rice cooker

Urgent need to upgrade! This caused uproar industry, and its theme held throughout the country as a “renowned European and American roots in China,” the rice cooker upgrade activity, it is attracted great praise from consumers.

Learned that Hung Chi has always been its export-oriented electrical appliances, is a export over 50 million U.S. dollars of export-oriented enterprises. Hong-Chi’s customers on five continents around the world, mainly Europe and the Americas, large chains, including WALL-MART (

Wal-Mart

), K-MART (Kmart), IKEA (

IKEA

) And A-RGOS (Yage Shi), and some of the major known

Brand

Overseas importers. According to statistics, in Europe and the United States, an average of every 10 households had a household rice cooker using the Chi-hung! For these reasons,

Expert

That the Hong Chi-depth understanding of foreign markets in the context of the urgent need to upgrade the Chinese market will be the party’s call attention to reverse its strategy from exports to domestic sales, China’s small household appliance market will also bring great impact .

Hung Chi launched a nationwide upgrade activities to “kitchen of the companion series of luxury electric rice cooker thick kettle” and “Platinum Series Oval Kitchen Po electron cooker” for the demonstration products to “rice cooker pressure valve, large curved heating element, thick tank liner “to highlight the three major upgrades.

Through understanding, Hung Chi, “the companion thick kitchen kettle series luxury electric rice cooker,” the activities of its flagship product upgrade. It is refined and elegant design Jasmine Green, 2.4mm thick tank liner, alloys,

Health

Environmental protection; another three-dimensional heating, cooking rapid and uniform, so that rice crystal; pressure steam valves, use of fuzzy logic control; recessed heating element design, improving thermal efficiency, adequate nutrition to keep dishes; more intelligent temperature control to prevent the coke Paste spillover; In addition it has soup, congee, cooking a variety of cooking function, multi-security design, consumers with more confidence.

The “Platinum Series Oval Kitchen Po electron stew pot,” consumers also have a unique appeal. It is the overall European trend, with

Stainless steel

Fine wire drawing designs; the bowl with high temperature enamel, in line with international health standards; surface smooth as jade, stew without odor; the other with the inner pot handle, and convenient to mention take; and surround heating, heat the food uniform, efficient delicious; transparent

Glass

Cover, not to mention get hot; large capacity, and has never favored family; another high, low, automatic third gear firepower adjustment, easy to use quickly.

In addition, Chi-hung variety of new products recently introduced the 10 rice cooker, pot and more are available, do the cake, no kettle of chicken and so on, and the other equipped with removable and washable-type pot cover, for consumers in great benefits. In short, the upgrading of the rice cooker, in a blow to the market to

Competition

Pressure on opponents, while, more importantly, to the great surprise of China’s consumers.

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quot;Nanjing made” Siemens home appliances brand new sail – Siemens, small household electrical appliances – HC Network Appliance Industry

quot;Nanjing made” Siemens home appliances brand new sail – Siemens, small household electrical appliances – HC Network Appliance Industry

After more than 150 days of construction, the global home appliances industry giants

Bosch And Siemens Appliance Group in Nanjing

Investment Of BSH Home Appliances Electric Park has been hosting the Games is the beginning. Yesterday, the small home appliances garden workshop was inaugurated Bosch and Siemens announced a small household electrical appliances field in China, a new sail. It is reported that total investment of 99 million U.S. dollars, more than 370,000 square meters of electrical park most of the works will be completed and put into production later this year.

Iron vacuum cleaner, etc., have small batch production

As 2004, the second largest foreign investment project in Nanjing, BSH Bosch and Siemens electrical appliances garden group success in China

Operation 10 years, the highlight of the second wave of large-scale investment and will become the group

Kitchen appliances , Vacuum cleaners, electric irons and other small household electrical appliances in the domestic production base. R & D centers, procurement centers and centers of international libraries will have this. This shows their confidence in China’s small household appliance market, strengthened the position of the headquarters of Nanjing as a group.

Currently, the park has electric iron, vacuum cleaner and some other products began small batch production. This part of the products are mainly exported to Europe in high-end market, use the “Siemens” and “Bosch” two

Brand . Next, the various series of products will gradually scale production, sold to the Chinese and global markets, Electric Park in 2010 will reach 10 million annual units.

Tailor-made to be a “China hand”

As the highest in Europe, the world’s third home

Electricity Century device manufacturers, Bosch and Siemens on the Chinese market seems very cautious, not ready to move into the Chinese market stood foreign products, but expect to be a “China hand”, tailor-made for the Chinese market, all kinds of small household appliances. With the completion of the workshop, Bossi on the Chinese market to open up the argument has ended.

Bosch Siemens Home Appliances Jiangsu Sell Wu, general manager of sales initially described to reporters Section

Planning The products look like: foreign domestic major carpet shop, vacuum cleaner features a relatively single, but most shops use of family

Floor , So in the future to market the traditional vacuum cleaner not only a function, but also the floor

Polishing Function. Another example is iron, the body will be designed to

Model Like clothes “to wear” on it, to stretch, smooth.

Pull billions of purchasing supporting industries

As the product terminals, Bossi Electric Park, will pull into the upstream production and related industries. Wu Bureau said early stages of development, where the purchase may be facing the country, but with the industrial development, close to procurement is necessary, which is bound to Nanjing and surrounding cities in the appliance industry core to form a circle. He predicted that there will not be put into operation less than the annual amount of 10.0 billion purchase.

Reporter has learned that many of the current domestic

Appliances raw materials

The device and other supporting companies are planning to Nanjing “camp”, and some have entered. In order to match with the scale of production, Jiangsu BSH Home Appliances Sales Company is also brewing capital increase.

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