Google Shortener And Its Affect On SEO

Google Shortener And Its Affect On SEO

The long awaited URL shortener has been launched successfully. It was in December last year when the first experiments were done. The short links were helpful in sharing links on social networks like Twitter. There has been a serious suspense in the online world with respect to the SEO, search and Google algorithm where people assume to influence the preset settings.

If you talk about with the link building perspective, the shortening technology uses 301 that refer to permanently moved to redirect to the destination. This way, any share linked on social network will bring traffic down to the website and enhance the ranking in any way.

The technology can also work for the Google Ranking Algorithm therefore becoming a factor where search results can be easily analyzed, Google can easily monitor the way trends are moving with the direction of clicks setting up the ranking.

Google PageRank was an important element to webmaster and therefore links were active throughout to make sure that the site gets every possible vote in order to have a nice PageRank. The rise in social media and some other complex advanced technologies made the analysis of page rank less effective but seems to revive the way it used to work. There will be a link equity created when traffic will pass through the URL shortener therefore restoring the effectiveness of indexing the global web as intended in the start.

The “vote” system that used to determine the PageRank has been changed for a number of reasons. Users can now cast vote by sharing content through social network and emails. The shortener is going to help Google analyze the way in which trends are moving and people are influencing the web based audience with their content.

Every URL that will be shortened using a Google record will be tracked down by Google and can get them some valuable information about the demography. Users signed in will contribute their “vote” or “like” in this way getting their part registered in defining the ranks of a certain page.

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Does Social Media Affect SEO (Search Engine Optimization)?

Does Social Media Affect SEO (Search Engine Optimization)?

Yes, yes and yes. Social media is just another way to generate backlinks  to your site, which might help you rank higher –depending on what people are saying about your business.

With the popularity of social media rising, specifically Facebook well over 500 million users and growing, it’s a market you can’t afford to ignore. That’s thousands of potential leads, customers and contacts for your business. Additionally Facebook has its own pay per click campaigns so you can reach out to even more users, specifically by their interests, age and gender if necessary. Facebook has also recently introduced a whole new level of ecommerce on their site, so all your business has to do is tap into it.

Twitter is another major social media player that you really shouldn’t ignore. Twitter works by giving users bits of quick hit information. Your business can use this to its advantage by offering Twitter only coupons, a behind the scenes look at your company, previews of upcoming promotions, and more. Twitter also helps you rank higher on Google as people re-tweet you and your company name shows up more and more often. . This practice leads to  higher visibility, and pushes you up as a trusted or recognized authority on the topic in organic search.

Social media can also help you to connect with your clients in a way that wasn’t possible before. You can get to know who they are, what their needs are, and most importantly what they are saying about your business as a whole. This helps you see a direct correlation between how you’re operating, how effectively your marketing dollars are being spent and what you can do to make improvements. And all of this straight from the horse’s mouth, not from a focus group or third party survey company.

So, why wouldn’t your company jump on the social media bandwagon? Well, there are a few reasons some businesses are dragging their feet. One is fear of the unknown. New technology always presents a certain amount of uncertainty. However, as a leader in your industry don’t be afraid to jump into this market with both feet. Unless you participate in a pay per click campaign, the only thing it’s going to cost you to get your social media visibility going is man hours, so you really don’t have much to lose here.

The bottom line is if you don’t jump into the social media world, your competition will. Then they will have access to the hundreds of millions of users you passed on. You might as well just hand your business over to your competition if you choose to ignore this growing market. So, play your cards right, and accept the fact that social media does affect SEO. The conversations between people online and user generated content  matters to Google and they include it in their SEO algorithm.

At Optimum7, we understand the importance and intricacies of the social media world. Let us help you manage your social media campaign to drive leads and potential clients to your business today! Contact us now and watch your business grow exponentially as a result.

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