SEO, and Images on your website

SEO, and Images on your website

Fancy graphics can be attractive. They have an impact, but the benefits of using text far outweigh the advantages of using images. Web searches are based upon content, content, and even more content!

The speed of a website is important to visitors. There is less than 20 seconds to capture their attention and convince them to look further. If the Web page takes a long time to load, a potential customer visitor will be lost. Slow web pages can also cause a website to be downgraded by the search engines. So use Images sparingly – they should only be used if they relate and support the web page content.

There are several factors to consider when optimising images on your site:

File Names

Giving pictures an appropriate file name will help Search Engines determine content, especially for Image specific searches like Google’s Image Search. For example, the name of the image should be “Image-Handling.jpg”, rather than naming it “XP1234.jpg”. Use hyphens, rather than underscores.

Image Size and Quality

When both Image size and quality are important, this may cause a problem. Lower quality images decrease load time, but detract from the visual effect required. High quality images look great, but cause pages to load slowly. For large Images, it is best to place a small thumbnail image next to the description, and then link it to a high quality Image.


It is essential that images be optimally compressed. Properly optimised Images will decrease page load times and bring new visitors from Image searches. Ideally, the total size of all Images on a page should not exceed 10 Kbytes.

Alt Text

All Images should include an ALT text (shown when the user places the mouse over an Image) that describes the Image. The Alt text helps Search Engines understand the image content and context. This in turn allows more targeted traffic via text searches and image searches. If an image is used as a link, the ALT text must be used. Put relevant keywords into the ALT text of Images.

The Company logo needs careful treatment when it appears at the top of the Web page. A phrase in the logo ALT text may be found when doing a search, and the full ALT text shown in the SERP listing. The ALT text of the logo, of up to 160 characters, should be inviting enough to entice a visit.

Surrounding Text

It is important that the surrounding text and Image captions are consistent with the content of the picture. Avoid putting text in images.

Newpath WEB, based in Melbourne, Australia, offers ethical search engine optimisation (SEO) services worldwide at hard to believe prices. Newpath WEB can optimize your website including Images, Meta, Navigation, Header, Footer and others in an appropriate manner to make your website ranks well across different search engines.