Search Engine Optimization – How to Maximize the Backlinks Click Through Rate
Promoting websites to increase the online sales is as important as promoting your products on TV or other media. The marketers who has experienced the online marketing outcome, they are always up to the industry trends to make up their web products as per on going development.
There are many ways to promote your web products online, like email marketing, CPM marketing (pay per impression, usually you pay for 1000 impression of your ad), pay per click (PPC), social media marketing (pay per click, cpm and content marketing), social bookmarking (book marking your important URLs or developing contents like Squidoo Lenses or Amplify or clipmarking and then reciprocating the links), press releases, article submissions, web directory listings, business directories listings.
In general, we used to divide the above activities into two main categories,
“Search Engine Marketing”
“Search Engine Optimization”
But if you review the various marketing strategies you will find one common thing in all the activities is “Link Building” links pointing towards your own website to increase your keywords Ranking in the various Search Engines.
Various opportunities lies on the web to get the back links as discussed above, the important thing while back linking your website is to use the compelling and to the point associated text or description so that you will get a good Click Through for your overall links on the internet.
Most of the SEOs or the self SEOs they only bother to get maximum links back pointing but they never give importance to the description or the associated text that actually serve to increase the CTR of your links.
Let us take an example of Google AdWords Advertising, Google AdWords places ads on the right side of the page or top of the page of search results, While running an AdWords Advertising campaign you design the campaign in the following manner, select the keywords, write an add, plan your bids or budget, you also plan for countries or locations to display the adds.
While your advertisements are online the most important factors that influence your CTR is “the add placement and the text of the ad”, If your text ad is not perfectly matching with user search query or text ad is some how loose or not grabbing the attention of the user, there are maximum chances that users will not click your ad.
Remember: Internet users are searching for right information and you are the one providing the information to the internet, If your information are not catchy or compelling you will not get any response from the users. While building the links, the most important thing is you have to leave the impression on the users and force them by impressive piece of information or writing to get clicked.
Your back links are an assets and you need to build your assets very carefully. On internet you will have abundant opportunities to build good links but remember don’t loose the opportunity just by writing improper description. Social bookmarking web 2.0 properties are thousands out there to get the back links.
Search Engine Marketing and Search Engine Optimization Consultant, a well known figure in the Pay Per Click Marketing field and copywriting skills and has a great experience in successfully completing over 100s projects in the niche mainly through freelance assignments. Content based SEO skills are yet unparalleled and helped a lot of internet marketers and search engines professionals.