Improve Your Website’s Search Rankings With Social Social Media Marketing
Social Media Marketing combined with your website, will offer increased exposure and higher search engine rankings.
I know this sounds phenomenal and simple, but the hardest part about social media is simply getting involved and interacting with online communities. Some of the most popular communities that can be utilized to gain website traffic are: LinkedIn, Technorati, YouTube, Facebook, and Twitter.
Social media is considered one of the best standalone internet marketing strategies, this type of marketing has now become a recommended process for all SEM experts. There is a direct advantage that websites can obtain from utilizing social media. The most natural question at this point is: how does social media have an impact on search engine listings?
The Social Impact
So here we are, trying to figure out the different ways that we can improve search engine rankings. The 3 main ways of doing this are:
Inbound Links: Yes! You guessed it! Everyone needs inbound links, but very few website owners focus on getting relevant and high quality inbound links. Quality inbound links will encourage effective search engine optimization and have a positive influence on the overall ranking of your website. One of the greatest benefits of inbound links obtained from web 2.0 websites is this; they are all considered to be natural links and not reciprocal links. Hence, it is important that all website administrators, developers and designers to give the necessary importance to inbound links.
Reputation management: This social marketing method can help in building and managing your reputation on the internet. Some of the most popular and high ranking websites can help in building your online brand value and promote a positive image of your business or company over the Internet. Reputation is a very important aspect that can take your company down or help initiate a tremendous growth. Therefore, if your website is listed in Digg, Technorati, MySpace, Folkd, or others – then you should reap some benefits to your websites Trust, Authority and Page Rank.
Note: S.M. marketing has its finer points and if you are not careful about the social media website you want to be associated with then you can even have a disastrous effect on your SEO campaign and create a negative reputation on the Internet. You want to do everything carefully and make it appear to be natural progression. So don’t obtain 1,000 links on Monday and not do another thing for months – the search engines are starting to cater to common sense.
Ranking on websites like Digg, Folkd and others: Not every website can get a high rank from Day 1 itself. Ranking a website takes time. In order to succeed in these websites, you must interact regularly on them to build up your authority with each individual website. You must also provide high quality information that sets you apart in your industry, so that other people will promote your content or media. The reason social sites are beneficial is this : if you learn how to you them correctly – their authority can carry over to your website.
Joel McLaughlin – http://www.dataflurry.com